Mobile advertising is an extension to the huge popularity and demand for mobile solutions for various smart phones. By giving immense opportunities to reach the world easily by just few clicks these smartphones has become an important part of people's life. It serves the need of a laptop but in a better way because of its size, compatibility, features, processors and attractive looks. How to forget millions of apps in all categories which offers something for everyone? All these are the obvious reasons for increase of mobile advertising. Mobile advertising is the wise option to reach millions of mobile users and market your business message, ads, products or services in front of them and that too in an affordable way and anywhere in the world.
Hi tech phones like iPhone, Android, Blackberry and other similar ones have totally changed the meaning of cellular or mobile phones. No more it is used just as a communication tool and for most of the things earlier those were done using a desktop or a laptop. Mobile advertising offers various options for increasing your market like displaying ads with mobile apps, search ads, push notifications, rich media, social media, video notifications, SMA and WAP. Comparing to the past years now mobile advertising portals, solutions are expected to shoot up because of new launches and high competition. New launches of smartphones increase the number of users and high competition creates a need to adapt new methods for marketing products and services. We show you some mobile advertising solutions that will be in trend now.
Hi tech phones like iPhone, Android, Blackberry and other similar ones have totally changed the meaning of cellular or mobile phones. No more it is used just as a communication tool and for most of the things earlier those were done using a desktop or a laptop. Mobile advertising offers various options for increasing your market like displaying ads with mobile apps, search ads, push notifications, rich media, social media, video notifications, SMA and WAP. Comparing to the past years now mobile advertising portals, solutions are expected to shoot up because of new launches and high competition. New launches of smartphones increase the number of users and high competition creates a need to adapt new methods for marketing products and services. We show you some mobile advertising solutions that will be in trend now.
- More focus on SMS or messaging: This is the old one but not to be ignored. Service providers' offer its users with fantastic text messaging plans or unlimited messaging plans which allows user to send his desired message to anybody he wants to. This is the most economical way as per me as you do not need any expert help, no installation or downloading thus texting is the best option which even beats emails and other conversations.
- Rich media experiments: iAd is the result of two acquisitions, one by Google of AdMob and another is of Apple of Quattro Wireless. The battle between the two is very much expected as both of them focuses on rich media advertising. Rich media includes video, sound, gaming and other features which tent to give more interaction to the audience. All these features will definitely attract advertisers to choose the solutions for marketing their ads.
- Confusion between Mobile apps and sites: This one is going to be very confusing for both mobile marketers and the advertisers. First one will be confused to build either a mobile app or a site while the later one would be confused to advertise on site or on app or choose the both. Both big giants are going in the opposite direction Google in web and Apple in app so here we are not clear what the consumers will choose for mobile advertising.
- More interest in Geo-Location: Mobile apps that are location-centric are expected to be more focused. Past years have already shown us the healthy usage of popular location based apps by most mobile brands. Thus in the mobile advertising term we will see how advertisers will benefit from these apps.
- Increased importance of mobile videos: Internet videos are consumed largely and thus it is very obvious that mobile video is expected with the same consumption. This isn't the main focus for advertisers as it faces many barriers related to inadequate technologies and broadband services but some stats and surveys show that the importance of videos is increasing. Video viewers are expected to rise so high that it is expected to be a significant driver of the data usage occupying majority of mobile traffic. Thus with such great increase advertising will definitely play a role in it.
MD @ Mobi People INC. Working For Clients for Various types of mobile application / software development. Working from last 10 years in web based software & Moile based application development industry.
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